Project OVERVIEW
This project aimed to create an immersive digital experience to increase engagement with TRX Training’s products. My role involved crafting the creative strategy, overseeing the design, and leading a team to deliver a seamless, engaging user experience. I focused on balancing product education with user conversion while keeping the design aligned with TRX’s brand values.
MY THOUGHT PROCESS
I aimed to bridge the gap between the technical aspects of TRX products and the audience’s varying fitness knowledge. I envisioned a user-centric experience where visitors could easily navigate, explore content, and make purchasing decisions—all while feeling confident in the brand’s expertise and authority.
This project aimed to create an immersive digital experience to increase engagement with TRX Training’s products. My role involved crafting the creative strategy, overseeing the design, and leading a team to deliver a seamless, engaging user experience. I focused on balancing product education with user conversion while keeping the design aligned with TRX’s brand values.
MY THOUGHT PROCESS
I aimed to bridge the gap between the technical aspects of TRX products and the audience’s varying fitness knowledge. I envisioned a user-centric experience where visitors could easily navigate, explore content, and make purchasing decisions—all while feeling confident in the brand’s expertise and authority.
AUDIENCE ENGAGEMENT
TRX’s audience varied from beginners to advanced users. I designed content that catered to both, ensuring easy navigation while driving subscriptions.
Solution: I segmented content and created intuitive pathways, allowing users to explore at their own pace.
Balancing Functionality with Aesthetics
The design needed to be functional and visually compelling.
Approach: I used high-quality visuals of real people demonstrating the product, making it relatable while maintaining functionality.
BUILDING TRUST
Establishing TRX’s authority without intimidating users was key.
Solution: I strategically placed expert testimonials from athletes to build trust and credibility.
TRX’s audience varied from beginners to advanced users. I designed content that catered to both, ensuring easy navigation while driving subscriptions.
Solution: I segmented content and created intuitive pathways, allowing users to explore at their own pace.
Balancing Functionality with Aesthetics
The design needed to be functional and visually compelling.
Approach: I used high-quality visuals of real people demonstrating the product, making it relatable while maintaining functionality.
BUILDING TRUST
Establishing TRX’s authority without intimidating users was key.
Solution: I strategically placed expert testimonials from athletes to build trust and credibility.
SolutionS
Above-the-Fold Impact:
I prioritized high-impact visuals to immediately showcase the TRX system's core benefits.
My Decision: The images featured real people in dynamic workouts, helping users connect with the product quickly and easily.
Above-the-Fold Impact:
I prioritized high-impact visuals to immediately showcase the TRX system's core benefits.
My Decision: The images featured real people in dynamic workouts, helping users connect with the product quickly and easily.
Seamless Product Integration:
To drive product awareness and sales, I designed a clear, segmented presentation of TRX products and subscription options, making the products more tangible and encouraging users to learn more or purchase directly.
To drive product awareness and sales, I designed a clear, segmented presentation of TRX products and subscription options, making the products more tangible and encouraging users to learn more or purchase directly.
Expert Testimonials:
I included testimonials from athletes like Jamel Ramiro and Michelle Carter, strategically placed throughout the site to provide social proof and build credibility.
I included testimonials from athletes like Jamel Ramiro and Michelle Carter, strategically placed throughout the site to provide social proof and build credibility.
Thought Process:
Testimonials were woven into the user journey, enhancing trust without overwhelming the user.
Testimonials were woven into the user journey, enhancing trust without overwhelming the user.
Results
Net Profit Increase:
The redesign contributed to a substantial increase in subscriptions and a 2,200% net profit increase in sales over 5 years, thanks to a clear user journey and compelling design elements that encouraged product purchases.
The redesign contributed to a substantial increase in subscriptions and a 2,200% net profit increase in sales over 5 years, thanks to a clear user journey and compelling design elements that encouraged product purchases.
Increased Engagement:
Users spent more time on the site, engaging with videos and content.
Outcome: This demonstrated that the balance between informative content and visually engaging elements kept users interested and prompted action.
Users spent more time on the site, engaging with videos and content.
Outcome: This demonstrated that the balance between informative content and visually engaging elements kept users interested and prompted action.
Improved Brand Trust:
Customer feedback showed stronger brand loyalty and trust.
Reflection: The combination of a user-focused design and expert-backed testimonials successfully elevated TRX's brand credibility.
Customer feedback showed stronger brand loyalty and trust.
Reflection: The combination of a user-focused design and expert-backed testimonials successfully elevated TRX's brand credibility.