To support scalable experimentation across our creative teams, I developed this A/B Testing guide as part of our Creative Ops documentation. It was built to educate brand strategists, designers, and account managers on how to plan, launch, and interpret Amazon Experiments using A+ content and main images.
The guide breaks down test setup, eligibility requirements, and real examples, while demystifying the Amazon Experiments interface. It enabled our team to move from reactive design revisions to data-driven iteration—improving conversion rates and client trust.
From a Creative Ops perspective, this was about building operational clarity, shared language, and repeatable systems that made A/B testing a standard part of our optimization process.
I developed this end-to-end flowchart to formalize and optimize the process for publishing A+ Content and Brand Stories on Amazon. The goal was to improve visibility, eliminate ambiguity between teams, and create a repeatable process that scaled across dozens of brands and internal stakeholders.
The chart outlines every stage—from asset handoff and documentation through catalog team buildout, ASIN validation, publishing, QA, and final communication. It accounts for common roadblocks like ASIN errors, missing permissions, and rejections, and includes escalation loops to clarify team responsibilities.
As a Creative Ops leader, I created this framework to drive consistency, speed, and accountability—transforming what was once a fragmented, ad hoc process into a well-documented, operational pipeline. It became a key training tool and a launchpad for dashboard automation and capacity forecasting
I created this Amazon Posts guide to standardize our creative workflow and scale production across multiple brands and designers. The goal was to turn what had previously been an ambiguous, under-leveraged channel into a high-performing, repeatable creative process.
The guide includes visual examples of post components, eligibility criteria, team roles, and a detailed creative flowchart. I designed it to be modular and easy to onboard—so brand managers, designers, and coordinators could collaborate without bottlenecks.
This project reflects my broader Creative Ops approach: simplifying complexity, building clear documentation, and giving teams the tools to move faster with confidence. It also served as a foundation for implementing quality control and performance tracking for Amazon Posts moving forward.
This flowchart was created to formalize the infographic production handoff between designers and copyeditors. Before this system, copyedit requests were inconsistently communicated and frequently delayed, which caused bottlenecks and last-minute QA issues.
I developed this step-by-step process to ensure that all infographic batches were clearly tagged, tracked, and handed off through our internal system. It includes role clarity, status updates, and timing expectations (e.g., 2-business-day turnaround).
By introducing this structure, I significantly reduced errors, clarified ownership, and helped creative and editorial teams move faster together. This is a strong example of my ability to design repeatable, cross-functional workflows that improve creative velocity without sacrificing quality.
This video creation workflow was developed to bring structure, clarity, and accountability to our cross-functional video content production process. Prior to this, timelines were inconsistent, roles were blurred, and critical details like copy approvals or BP (brand partner) sign-off were frequently delayed.
I mapped out the full video lifecycle—from strategy and photography through creative proposal, copywriting, editing, and catalog submission—establishing clear handoffs, timeframes, and documentation checkpoints.
One key improvement was anchoring the proposal phase with near-final copy, which reduced rework and saved significant production time. I also introduced process controls around review timing, collaboration docs, and QA loops.
This system not only helped streamline complex video projects—it also empowered each role with clear expectations, ownership, and scalable steps that improved delivery speed and creative quality.
I developed this guide to help internal teams and external partners consistently execute Amazon Brand Stories across multiple product lines and categories. The module was relatively new at the time, and there was confusion around ownership, asset specs, and component setup.
This documentation breaks down the anatomy of a Brand Story, showing examples, component roles (e.g., who provides what), and what the final layout looks like in Seller Central. I created it to empower designers, copywriters, and SEO teams to work together more efficiently.
It’s a prime example of how I use Creative Ops to bridge the gap between strategy and execution—removing friction through clear, repeatable processes that improve quality and reduce ambiguity.
I created this presentation to upskill a creative team on the latest visual and UX trends in the beauty industry. It focuses on emerging design strategies used by leading brands to drive conversion and elevate perceived product value—such as virtual try-ons, texture-driven imagery, and scent visualization techniques.
The deck combines industry research, visual breakdowns, and real-world examples to help designers and strategists produce more emotionally resonant, conversion-optimized content for beauty clients. This initiative reflects my broader approach to CreativeOps: building internal creative intelligence to align design output with vertical-specific expectations and shopper psychology.
This presentation was designed to help our creative team better understand the psychology, structure, and storytelling approach behind lifestyle brands. I used examples from Nike, Apple, Patagonia, Red Bull, and others to break down how these brands move beyond product and sell identity, emotion, and aspiration.
The deck covered key themes like brand ethos, audience alignment, community-building, and visual consistency—critical insights for designing content that resonates across channels. This training helped our team shift from asset production to brand-aligned storytelling, especially for clients in fashion, wellness, tech, and sportswear verticals
This training was designed to help our team understand the visual codes, emotional tone, and stylistic signatures of luxury advertising. I curated examples from brands like Prada, Coach, Louis Vuitton, Tiffany & Co., and Armani to illustrate how luxury brands convey exclusivity, aspiration, and heritage through typography, photography, layout, and restraint.
The presentation breaks down differences between aspirational storytelling and product-first marketing, guiding our team in applying premium aesthetics to relevant client work. It reflects my broader DesignOps philosophy of building shared creative intelligence to elevate execution and align output with category expectations.
I created this training presentation to help our creative team stay ahead of key trends shaping the future of eCommerce design. It explores both technology shifts—like AI personalization, voice search, and omnichannel integration—and visual trends including sustainability messaging, maximalism, and dynamic typography.
My goal was to translate emerging concepts into actionable design insights that could elevate client deliverables and improve strategic alignment across teams. By building internal education into our DesignOps culture, I ensured our creative output stayed future-focused, conversion-driven, and highly competitive.